Top 10 Reasons to Stage Your Home

Number 2 reason to stage - your home will sell faster1. You’ll make more money

According to the National Association of Realtors (NAR)*, the average staging investment is between 1-3% of a home’s asking price but generates returns of 8-10%.

2. Your listings will sell faster

An NAR survey* found the longer a home stays on the market, the further below list price it drops.

3. Staging is cheaper than a price reduction

NAR* reported the average price reduction is 10-20% of the list price. Example: $250K list price = $25k-$50K reduction vs. $195-$5K to stage a home

4. Staging is one of the top 5 home improvement projects recommended by realtors

According to HomeGain’s survey of 500 realtors**, the top five nationwide home improvements that real estate professionals recommend to home sellers, based on average cost and return on investment (ROI) to sellers, are: #1 De-cluttering (part of our staging services) and #5 Staging.

5. Your listing will stand out online versus the competition to get more foot traffic to your home

According to a NAR* profile of buyers, over 90% of buyers are searching for homes online first before deciding to drive out for a visit. Have great photos that stand out! By including photos with a “WOW” factor your online listing will result in a greater number of realtors and buyers walking through your door.

6. Your home’s first impression needs to be a strong one in this buyer’s market

Typically potential buyers form an opinion about a potential home within 8-90 seconds of viewing a home. So you have less than a minute and a half to make a favorable first impression in a buyer’s market.

7. Only 10% of home buyers can visualize the potential of a home.

Many potential home buyers can’t seem to get past the “little things” like a paint color, décor, repairs, awkward room layouts, clutter… Watch HGTV or ask your realtor to learn how often this happens.

8. Home buyers want a home that is “move-in ready”

Don’t let your house get passed by because your home was not in the best shape possible. Most home buyers don’t want to spend the time and money to fix up a new home.

9. Objectively present your home to appeal to the greatest number of potential buyers

It is challenging as a home owner to view your house objectively. A professional can see the property as a product versus a home. Staging your home neutralizes personal belongings and showcases a home’s unique selling points in a way that would appeal to the most buyers.

10. Staging makes selling your home easier on you!

Selling a home is stressful! Contact us to learn the most important enhancements you can make that are within your budget to sell your home faster and for top dollar! You can make the changes or we can help you!

Call us at 312-380-1276 to schedule your staging consultation today! Or learn more about our staging services for owner-occupied and vacant properties.

Sources:
*NAR Profile of buyers and Sellers 2009
**HomeGain survey: http://blog.homegain.com/home-improvement-surveys/homegain-2012-national-home-improvement-survey-results/

 

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